Director of Content - Behavioral Healthcare

At Discovery Behavioral Health, we know the best way to predict the future of healthcare is to create it.  As a member of our growing team, you will have a voice in the creation of life-changing programs and treatment centers nationwide.  Working collaboratively with the best and the brightest in our industry, you will be part of an innovative team of professionals committed to generating positive and remarkable outcomes for the clients we serve.

If you are looking for an organization that thrives on growth, celebrates diversity of thought, and rewards passionate execution, you’ve come to the right place.  Because we put clients first, it is our honor to support and reward those who serve them.

Compensation Range: $90-110k per year

Compensation will be dependent upon geographic region, education, and experience.

Our Offer to You!

We are dedicated to empowering our employees with their professional and personal development by providing:   

•    401(k)
•    Healthcare benefits  
•    Vacation and sick days
•    Employee referral program 
•    Employee discounts to various stores, amusement parks, events, etc. 
•    Continuing education (CE) programs and training 
•    Weekly training opportunities  
•    Advancement opportunities within the organization 

The Director of Content (DC) is responsible for the creation and execution of content strategies for Discovery Behavioral Health and its portfolio of brands. The DC is a seasoned B2B and B2C copywriter and content strategist as well as a team leader. The DC ensures consistent tone and style for each brand as well as making sure creative execution meets business objectives.

The DC is responsible for developing compelling eating disorder, mental health and substance use disorder marketing materials, including brochures, e-newsletters, emails, web content, and other content as needed for both consumer and professional audiences.

The DC is a leader within the Marketing Department. As an integral part of the client-facing marketing team, the DC is a key contributor in strategy meetings at the onset of new projects (websites, collateral, tv commercials and other paid advertising) and frequently acts as the liaison between the marketing department and other business units.

Responsibilities:

· Writes digital and offline content for a variety of audiences, including direct-to-consumer, business-to-business and internal corporate communications

· Develops content strategies and oversees content creation based on identified audiences and objectives

· Collaborates with marketing teammates – creative director, SEO manager, web manager, social media specialists and others – in the planning and execution of projects

· Manages social media, product marketing mangers and external content resources

· Has a keen eye for brand development, including competitive positioning and brand consistency

· Expert understanding of user experience and SEO requirements in the development of sitemaps and content for brand websites

· Expert in the latest marketing trends, including social media and user experience

· Maintains an editorial calendar that integrates web content, social media, and clinical outreach objectives

· Maintains Editorial Style Guide Manual

• Bachelor’s degree in Communications, Public Relations, Advertising, Journalism, Marketing OR equivalent related experience.

• 10+ years’ writing experience in marketing or sales, preferably in the behavioral healthcare space.

Not sure if you meet all the qualifications? Apply anyway! To provide truly innovative care, we need to have a diverse team around us. That’s why Discovery Behavioral Health is committed to creating an inclusive environment. If you find yourself meeting some but not all the above, we’d be happy to consider your application.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, or national origin.

For more information about our company benefits, please visit us at discoverybehavioralhealth.com/careers/

Discovery Behavioral Health seeks to build a diverse staff that is reflective of the patients we serve and the communities where we work. DBH encourages multiple perspectives, experiences, and strives to hire and retain a diverse workforce.